Powering Distribution as a Service

Manufacturers need an efficient way to reach commercial customers. Business buyers need a straightforward way to purchase the products they depend on.

The Bulk55 Platform connects those needs through Distribution as a Service, combining a transparent digital buying experience with established warehousing, fulfillment, and logistics capabilities.

Bulk55 serves as the technology and customer-facing arm as an integrated business unit at RA Hoerr. We build and manage the technology platform that connects customers to the products, inventory, and distribution operations behind their purchases.

Together, we provide manufacturers with a practical way to serve commercial buyers without building every part of that capability themselves.

Introducing Bulk55 for Distribution as a Service

The Bulk55 Platform: Powering Distribution as a Service

Manufacturers need an efficient way to reach commercial customers. Business buyers need a straightforward way to purchase the products they depend on.

The Bulk55 Platform connects those needs through Distribution as a Service, combining a transparent digital buying experience with established warehousing, fulfillment, and logistics capabilities.

Bulk55 serves as the technology and customer-facing arm of our distribution partner, RA Hoerr. We build and manage the commerce platform that connects customers to the products, inventory, and distribution operations behind their purchases.

Together, we provide manufacturers with a practical way to serve commercial buyers without building every part of that capability themselves.

One Connected Experience, From Product to Delivery

A commercial buyer wants clear answers:

What is the product? How much is available? What does it cost? What will shipping cost? When will it ship, and when should it arrive?

Bulk55 brings those answers into a simple purchasing experience, supported by the distribution operations that deliver the order.

Bulk55 manages the commerce technology, product presentation, integrations, and digital customer experience. RA Hoerr provides the physical distribution capabilities, including inventory operations, warehousing, fulfillment, and logistics.

These responsibilities work together as one coordinated service, connecting what customers see online with what happens after they purchase.

Proven on Bulk55.com. Available for Your Brand.

Bulk55.com is our commercial storefront, serving business and wholesale buyers with an emphasis on automotive and related products.

It puts our Distribution as a Service model into practice: an accessible buying experience connected to established distribution operations, built to support purchases ranging from cases to pallets.

The same capabilities can power a website dedicated to a manufacturer’s brand. Customers purchase through your storefront, while Bulk55 provides the commerce platform and customer-facing experience connected to RA Hoerr’s distribution services.

Your brand stays visible throughout the buying journey, backed by the technology and operations needed to support it.

Transparency That Helps Customers Buy

A business customer should be able to understand a purchase without making several calls or waiting for someone to assemble basic information.

The Bulk55 approach puts essential buying information where customers need it:

• Product specifications, applications, and supporting documentation.

• Package sizes and ordering quantities.

• Pricing and applicable volume or account terms.

• Available inventory and product availability.

• Shipping options and costs.

• Expected dispatch and delivery timing.

• Order status and shipment tracking.

Connecting this information to the supporting distribution operation helps buyers make confident decisions and reduces repetitive work for sales and service teams.

Radical transparency is central to our approach: make the details clear, make ordering straightforward, and give customers visibility into what happens next.

Built for the Customers Between Retail and Truckload

Manufacturers often have valuable customers whose purchasing needs fall between retail quantities and large direct shipments.

They buy cases or pallets. They need dependable supply and useful product information. Yet handling each order manually can consume more sales and administrative time than its size justifies.

Our Distribution as a Service model combines digital ordering with operations suited to those purchases.

Customers gain a convenient way to buy. Manufacturers gain an efficient way to serve a broader market. Sales teams gain more time to develop relationships and pursue opportunities that benefit from personal attention.

Your Brand, Your Commercial Channel

Bulk55 creates branded commerce experiences around the customers you want to serve.

That can include:

• A public storefront for commercial buyers.
• A dedicated website for a manufacturer’s products.
• A restricted ordering portal for dealers or franchisees.
• An ordering environment for approved business accounts.

The catalog, pricing structure, customer access, and service processes are configured around the program.

Bulk55 manages the digital experience and its connection to distribution. RA Hoerr supports the physical movement of products, with customer service responsibilities coordinated around each program.

The result is a branded sales channel backed by a world class distribution.

Managed Technology Connected to Real Operations

The Bulk55 Platform brings together product information, pricing, inventory visibility, ordering, and shipment communications.

Bulk55 manages platform development, configuration, maintenance, and ongoing improvements. We work with the manufacturer and RA Hoerr to connect the buying experience to the systems and processes supporting each program.

As customer needs and order volumes evolve, the platform and operating processes can develop together.

This connection is what makes the platform a foundation for Distribution as a Service: the digital experience reflects the operation responsible for fulfilling the order.

An Additional Route to Market

A dedicated storefront gives your brand a focused commercial home.

Where appropriate, selected products can also be offered through Bulk55.com, creating an additional route to business buyers alongside your branded website.

The channel strategy is structured around your products, existing relationships, and growth objectives.

Distribution as a Service, Built Around Your Business

Bulk55 and RA Hoerr bring complementary strengths to a shared outcome: helping commercial customers find, purchase, and receive the products they need.

Bulk55 provides the technology and customer-facing connection. RA Hoerr provides the distribution operations. Together, we help manufacturers extend their reach and serve customers through a transparent, coordinated buying experience.

Whether you want to simplify smaller commercial orders, launch a manufacturer-branded storefront, or create a dedicated ordering portal, we can build a Distribution as a Service program around your business.

Contact Bulk55 to discuss your products, customers, and distribution goals.